Editorial Board   Guest Author

Ms. Noble Bean

Nicki Noble Bean

Director of Marketing, The Nonantum Resort

Nicki Noble Bean, Director of Marketing for The Nonantum Resort, is passionate about destination marketing. She launched the resort's brand new mobile-responsive website this past fall, and handles all of the social media, email campaigns, advertising, PR, packages and promotions, and special event sponsorships.

Ms. Bean organized and promoted the Kennebunkport Progressive Dinner via Trolley series, in collaboration with numerous local restaurant partners. She serves on the Board of the Kennebunk-Kennebunkport-Arundel Chamber of Commerce and is Co-Chair of the Chamber's Destination Marketing & PR Committee.

Ms. Bean also serves on the Board of the Maine Beaches Association, one of the eight regional partners of the Maine Office of Tourism, which works to promote year-round visitation to the southern Maine coast from Kittery to Kennebunkport to Old Orchard Beach.

Prior to her work at the Nonantum, Ms. Bean worked in both the sales and marketing disciplines - going from group sales at the Omni Parker House Hotel in downtown Boston to marketing at the DoubleTree by Hilton Boston North Shore.

Ms. Bean served as Tourism Manager at the Greater Portsmouth, NH Chamber of Commerce, working to promote the Seacoast area as a vibrant year-round destination. There she organized and co-founded Restaurant Week Portsmouth, hosted National Geographic's Geotourism editor for a Chamber Breakfast Forum, and worked closely with a variety of regional and statewide tourism partners, serving on the Board of the New Hampshire Travel Council.

Ms. Bean graduated from Wake Forest University with a degree in English and Journalism, and began her career in the travel industry designing customized international tours for student groups at EF Educational Tours in Cambridge, MA. Her international travel experience includes London, Paris, Rome, Athens & the Greek isles, Munich, Venice, Lucerne, Vienna, Sydney & the eastern coast of Australia; Tanzania, Kenya; and more.

Please visit http://www.nonantumresort.com for more information.

Ms. Noble Bean can be contacted at 207-494-1270 or nicki@nonantumresort.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.