Editorial Board   Guest Author

Ms. Moon

Jennifer Moon

Manager, Greenview

Jennifer Moon is a manager with Greenview, a sustainability consulting firm specializing in the hospitality, meetings and events, travel and tourism industries at the organizational level. Greenview was founded in 2008 to play a pivotal role in advancing sustainability through increasing the prevalence of metrics, measurement and reporting across the travel and tourism industry. Ms. Moon has experience working in corporate ESG advisory & reporting, sustainable event services, destination reporting, and industry-wide research. She has expertise in GHG emissions calculations, corporate reporting frameworks (GRI, CDP, GRESB), water and biodiversity risk assessments for the corporate level. Ms. Moon has consulted for global hotel companies, REITs, hospitality vendors and event organizers. She is a member of Green Destination Orlando and the Sustainability Committee of NYC & Company. In her free time, Ms. Moon likes to write on sustainability topics for the industry, such as her article for Green Lodging News, [“Why Beekeeping is Relevant to Hotel Sustainability”][1] and Hotel Business Review, where she co-authored the article titled, [“Sustainability KPI's: Now Part of the Discussion”.][2] Ms. Moon's love of hospitality and sustainability stems from her undergraduate days as an Hotelie at Cornell learning about sustainable hotel development and eco-tourism. Her love of travel has inspired her work to continuously bridge the gap between the hospitality industry and sustainability where she has experienced climate change in places such as Australia and Iceland. She has earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree from Columbia University in Sustainability Management. [1]: http://greenlodgingnews.com/why-beekeeping-is-relevant-hotel-sustainability [2]: http://hotelexecutive.com/business_review/4308/sustainability-kpis-now-part-of-the-discussion

Please visit http:/www.greenview.sg for more information.

Ms. Moon can be contacted at 305-726-7658 or jenni@gviewadvisors.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.