Editorial Board   Guest Author

Ms. Ruble-Dotts

Ranee Ruble-Dotts

Founder and Creative Director, Paper Moon Creative

Ranee Ruble-Dotts is the founder and creative director for Paper Moon Creative, a boutique design and marketing communications agency based in Portland, Oregon. With more than 20 years of experience, she specializes in branding development, print design, web design, e-mail marketing, copy writing, and media relations. Primarily serving the travel and tourism industry, her clients include the California Hotel and Lodging Association, California Association of Boutique and Breakfast Inns, Visit Santa Cruz County, Santa Barbara Hotel Group, and many others. Ms. Ruble-Dotts got her professional start in design in 1991, at the age of 17, just as Apple computers and desktop publishing were fast replacing old typesetters and stat cameras. In her hometown of St. Louis, she landed a summer internship at Hartmann Publishing, which published the city’s alternative newsweekly, The Riverfront Times and the city’s glossy St. Louis Magazine. She was offered a job and stayed for five years, designing print advertising, editorial page layouts, and all manner of printed marketing collateral while she finished high school and then college. Prior to founding Paper Moon Creative in 2005, Ms. Ruble-Dotts held senior-level marketing and communications positions with the City of Big Bear Lake and the Santa Cruz County Conference and Visitors Council (now Visit Santa Cruz County). She holds a B.A. in Media Communications from Webster University in St. Louis and M.F.A in Creative Writing from the University of Oregon. Since 2008, Ms. Ruble-Dotts has taught the branding and packaging design courses for Portland Community College and the Small Business Development Center’s “Getting Your Recipe to Market” program for food entrepreneurs.

Please visit http://www.papermooncreative.com for more information.

Ms. Ruble-Dotts can be contacted at 503-788-3938 or ranee@papermooncreative.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.