Editorial Board   Guest Author

Mr. Vallauri

DJ Vallauri

Founder and CEO, Lodging Interactive

DJ Vallauri, Founder & President of Lodging Interactive, has been proactive and successful in all his social media initiatives over the last five years through CoMMingle.

Mr. Vallauri saw the void of participation on social media from individual hotel properties and in 2010 CoMMingle was born. Through his insightful projections, CoMMingle has become a successful division of Lodging Interactive solely dedicated to social media marketing, social customer service and reputation management for the Hospitality Industry.

Every industry's social media needs are different and Mr. Vallauri understands the needs and challenges faced by hotels. Recently, he has led the charge on two new initiatives that take social media to a different level.: Ask DJV Video Series - Weekly video series on YouTube and cross-pollinated to other social networks authentically. Each week Mr. Vallauri offers suggestions, tips, advice, shares knowledge and answers questions from hospitality leaders. The topics range from social media, social customer service, reputation management and the social ecosystem of a hotel. He is sharing his knowledge and giving back to an industry that gave so much to him. Social Voices - A 24/7/365 Social Customer Service & Engagement platform to assist the hospitality industry with its online customer service needs.

Mr. Vallauri's focus had been on how Millennials are using social media. Social Media has embraced the customer service experience between the consumer and the business. No longer just a marketing media, but a true representation of a social voice where a hotel can influence its reputation, add a human touch, connect with past/present/future guests and participate in discussion.

Mr. Vallauri provides the overall company direction and continues to develop leading technology products and services for the hospitality industry. He has held sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines' - AMR Information Services, Cendant's subsidiary WizCom International and Prime Hospitality Corp. In addition, he founded two e-commerce businesses, which he subsequently sold in early 1999.

Mr. Vallauri also serves on the HSMAI Greater New York chapter Advisory Board as the Director of Social Media.

Please visit http://www.lodginginteractive.com for more information.

Mr. Vallauri can be contacted at +1 8772914411704 or dj@lodginginteractive.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.