Editorial Board   Guest Author

Ms. McManaman

Megan McManaman

Senior Product Marketing Manager, Chadwick Martin Bailey

As CMB's Senior Product Marketing Manager, Megan McManaman works closely with CMB's practice leaders and clients to drive the firm's overall product and content strategy and build demand for CMB's solutions in new and existing markets. Ms. McManaman works with the firm's leading global clients including Aflac, Hilton Hotels, Blue Cross Blue Shield, and Dell, to translate data into compelling narratives. A former research analyst, Ms. McManaman also leads CMB's self-funded Consumer Pulse initiative dedicated to exploring trends in mobile technology, travel, entertainment, and finance. Ms. McManaman earned her M.A. in Applied Sociology, with an emphasis in qualitative methods, from University of Massachusetts and her B.A. in Sociology from Dickinson College.

Please visit www.cmbinfo.com for more information.

Ms. McManaman can be contacted at 617-350-8922 or mmcmanaman@cmbinfo.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.