Editorial Board   Guest Author

Mr. Lee

Kenny Lee

Vice President of Marketing, Revinate

Kenny Lee is the VP of Marketing at Revinate, a San Francisco-based software company. Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with Revinate's marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Over 25,000 of the world's leading hotels trust Revinate to help them reinvent the guest experience. Mr. Lee has 20 years of experience working across multiple marketing disciplines in both startups and enterprise organizations. At Lithium Technologies, a leading SaaS based social customer experience platform provider, he led the global transformation of the company's marketing funnel and delivered a world class marketing automation program. This helped the company quantify their marketing ROI and make more informed decisions based on quantitative metrics. Mr. Lee's passion for customer success is based on his long and successful tenure at Adobe Systems, the global leader in digital marketing and digital media solutions. At Adobe he held numerous leadership roles in NA, EMEA and Latin America marketing, digital campaign and product marketing functions. This enabled him to build deep customer and partner relationships while affording him the opportunity to work with many business types, from small, independent operators to Fortune 100 brands. His efforts resulted in several employee achievement awards including nomination for a coveted company Founders award. While his work experience has provided years of business travel opportunities, Mr. Lee's other passion lies in adventure, sports and volunteer travel. In 2001 he spent 3 weeks volunteering in Ghana where he helped build a school and community facility. His adventure travels include hiking the Inca trail to Machu Picchu, paddling the Amazon river, criss-crossing Mongolia by jeep, surfing remote parts of Canada and Mexico, and exploring India by planes, trains and automobiles. One of his most memorable experiences was trekking to Everest base camp in 2011. A Canadian living in the San Francisco bay area for the past 15 years, Mr. Lee spends his time enjoying California weather and planning his next big vacation. He graduated from the University of Waterloo with a bachelor's degree in Urban and Regional Planning.

Please visit www.revinate.com for more information.

Mr. Lee can be contacted at 415-347-8610 or kenny@revinate.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.