Editorial Board   Guest Author

Ms. Churchill

Elizabeth Churchill

Chief Revenue Officer, Aqua-Aston Hospitality

Elizabeth Churchill is Chief Revenue Officer of Aqua-Aston Hospitality, a premier hotel management group with an extensive portfolio of hotels and resorts in Hawaii and on the U.S. mainland. Ms. Churchill oversees the marketing, sales, revenue management and reservations functions. She is a veteran marketer and sales leader with expertise in hotel rebranding and repositioning and extensive knowledge of the hospitality and tourism industries. Ms. Churchill's marketing strengths include: setting strategic plans, executing on strategy to grow a business and drive profitability, turnaround strategies, building effective teams, driving ROI, branding and identity, analysis, technology vetting, e-Commerce and digital strategies, sales and sales leadership, revenue optimization and distribution, niche marketing and public relations. Ms. Churchill's progressive marketing and revenue management techniques led to growth for Aqua Hospitality over the last ten years. Her tenure as part of the Aqua family began in 2005, during which she orchestrated a rebranding of the company which helped to triple the number of rooms it oversees. Ms. Churchill's accomplishments include transforming the former W Honolulu Hotel into the Lotus Honolulu, rescuing the iconic Ilikai Hotel & Suites on Oahu, transitioning Wailea's Diamond Resort into the trendy Hotel Wailea Maui, and reopening the historic Volcano House in Hawaii Volcanoes National Park on the Big Island. Ms. Churchill is focused on developing and executing a holistic approach to Aqua-Aston Hospitality customers across all of its brands, and driving customer acquisition, retention and profitability.

Please visit www.aquahospitalityllc.com for more information.

Ms. Churchill can be contacted at 808-943-9291 or echurchill@aquahospitality.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.