Editorial Board   Guest Author

Mr. Nathraj

Yatish Nathraj

Hotel Broker, HTL Hospitality Advisors

Working in the hospitality industry for most of his career Yatish Nathraj is a Hotel Broker with HTL Hospitality Advisors in Southern California. He started off as a handy man at a small motel in Riverside that led him to pursue a more passionate role in the industry. He has worked in management positions at award winning franchised properties such as Best Western and InterContinental Hotel Group, including Hampshire Hotels a full service Boutique Hotel chain located on the continent of Africa. He has held almost every position in a hotel and now helps investors and managers make critical decisions in their hospitality operations to ensure the success of their business. Mr. Nathraj has traveled globally to help hospitality investors find key markets for investments. He has been traveling to Africa for the past decade, assisting clients with hospitality asset management and consulting. His passion and specialization is in helping entrepreneurs and first time hospitality investors understand the dynamics of their investment and operations of hotels. Mr. Nathraj has helped syndicate deals to ensure the best outcome for all parties involved through strategic placement and organizational restructuring. He has consulted investors in California and Africa on how to acquire, operate and sell their properties in a diligent manner. Mr. Nathraj is an active member of the Asian American Hotel Owners Association and is an Ambassador for the association in the South Pacific Region. He has a BS in Hotel Administration & Gaming from the University of Las Vegas, Nevada and a Masters in Real Estate Development from the University of Southern California.

Please visit http://www.htlha.com for more information.

Mr. Nathraj can be contacted at 951-906-4916 or ynathraj@htlha.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.