Editorial Board   Guest Author

Mr. McGowan

Shawn McGowan

Senior Director Food & Beverage Brand Initiatives & Programs, Hilton Worldwide

Shawn McGowan is the Senior Director Global Brand Food and Beverage Services at Hilton. In this role, Mr. McGowan is responsible for managing the development and implementation of all 14 of Hilton branded hotels, positioning their food and beverage long-term and strategic brand initiatives. Working in conjunction with Hilton F&B Ops, Hilton Supply Management, Brand Marketing teams and numerous franchise management companies, Mr. McGowan identifies and participates in developing food and beverage specifications and marketing program support. He also develops and administers key standards and training programs for Hilton Team Members around the world. He is an active participant in the Hotel F&B Magazine Corporate Editorial Advisory board with featured articles on food and beverage trends. His role entails developing strategies that promote sustainable practices within the food and beverage industry by partnering with key industry groups such as WWF to help implement sustainable and animal welfare practices within Hilton. In his 23 years with Hilton, it has been Mr. McGowan's goal to provide leading food and beverage initiatives that have developed and leveraged industry wide trends. Within the portfolio of food and beverage concepts at Hilton he is attributed with developing leading concept solutions such as Made Market, Herb N' Kitchen, Brickstones Kitchen and Bar, The BKB Market, E'Terie To Go, E'Terie Bar and Grill and most recently developed and launched Tru by Hilton “Top and Go” Breakfast along with their eat & sip market. Mr. McGowan is a native of Tucson, Arizona, and attended the University of Arizona.

Please visit http://www.hilton.com for more information.

Mr. McGowan can be contacted at 703-883-5210 or shawn.mcgowan@hilton.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.