Editorial Board   Guest Author

Mr. Heidenreich

Jay Heidenreich

Director of Sales & Marketing, Ritz Carlton Kapalua

Jay Heidenreich has been appointed Director of Sales & Marketing of the 463-room AAA Five-Diamond Ritz-Carlton, Kapalua located on the northwest shore of Maui. With more than eighteen years of hospitality experience, Heidenreich will be responsible for the leadership of all sales and marketing for the luxury hotel in the exclusive enclave of Kapalua. Prior to his new role, he most recently served over four years as Director of Sales and Marketing at The Ritz-Carlton, Half Moon Bay in Northern California. “Jay brings a wealth of experience both within The Ritz-Carlton brand as well as Sales and Marketing leadership roles at neighboring Hawaiian resorts,” said Alex Ahluwalia, General Manager at The Ritz-Carlton, Kapalua. “The combination of his talents, contacts and destination experience will be an incredible asset for The Ritz-Carlton, Kapalua,” he continued. Prior to joining The Ritz-Carlton Hotel Company, L.L.C., Heidenreich was a Sales Manager on the opening team of the Hyatt Regency Tamaya Resort and Spa in New Mexico. In 2002 he joined Princeville Resort, a luxury Kauai hotel on Hanalei Beach as Senior Sales Manager. After two years with the property, Heidenreich was promoted to Director of Sales & Marketing, where he served for three years. During his tenure at Princeville Resort, he was part of 2004’s Sales Team of the Year and the top producer for the Western United States in 2005 within Starwood Hotels and Resorts. Prior to joining The Ritz-Carlton in 2009, Heidenreich also served as Director of Sales and Marketing at the Kauai Marriott Resort & Beach Club. Originally from San Mateo, Calif., Heidenreich earned his bachelor’s degree from Cornell University’s School of Hotel Administration. During his studies, he held various operational positions in housekeeping and stewarding, as well as assistant restaurant manager and front desk agent, for several San Francisco Bay area properties. For more information about The Ritz-Carlton, Kapalua call the hotel directly at (808) 669-6200 or visit www.ritzcarlton.com/kapalua. About The Ritz-Carlton, Kapalua The AAA Five-Diamond Ritz-Carlton, Kapalua showcases a stunning, fully-renovated destination resort offering 463 guestrooms, including 107 residential suites, boasting warm-hued wood floors, rich travertine bathrooms, flat-screen LCD televisions and Hawaiian-inspired artwork. The Waihua Spa at The Ritz-Carlton, Kapalua beckons with treatment rooms framed by private garden showers, volcanic stone grottos, steam, sauna and whirlpool therapies, outdoor couple's hale (cabanas) and a fitness center and movement studio with spectacular ocean views. Jean-Michel Cousteau's Ambassadors of the Environment program offers all interest levels an array of outdoor activities from land to sea, led by trained naturalists. The breathtaking island resort also features six dining experiences, enhanced indoor/outdoor meeting space, an inviting children's pool and luxury cabanas. The Ritz-Carlton, Kapalua is nestled on 54 acres and enveloped by the 23,000 acre Kapalua Resort, renowned for two championship golf courses, award-winning restaurants and an historic pineapple plantation.

Please visit www.ritzcarlton.com/kapalua for more information.

Mr. Heidenreich can be contacted at 808-669-6200 or jay.heidenreich@ritzcarlton.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.