Editorial Board   

Mr. Brewer III

William A. Brewer III

Managing Partner, Bickel & Brewer

Mr. Brewer Co-Founding & Co-Managing Partner of Bickel & Brewer has earned a reputation as one of the most successful attorneys in the United States practicing in the field of complex commercial litigation and dispute resolution. Under Mr. Brewer's direction, Bickel & Brewer has become renowned for its innovative handling of major disputes in a number of industries, including the hospitality industry. Not only has his work in this area changed the state of the law, but it also has resulted in the formulation of creative solutions to countless problems confronting the industry. The firm has represented hotel franchisors, management companies, owners, developers, and investors in many of the highest-profile matters in the industry. Mr. Brewer is frequently published on a wide range of legal and business issues effecting the hospitality industry. Testament to the significance of Mr. Brewer's advocacy are the news organizations that routinely mention his work. In the past few years alone, The Wall Street Journal, The New York Times, Hotel Management, and Hotel Business, to name a few, have reported on hospitality matters in which Mr. Brewer is involved. He is a member of several leading industry associations, including the American Hotel & Motel Association and the Academy of Hospitality Industry Attorneys. Beyond these associations, Mr. Brewer is active in a broad range of professional groups and philanthropic organizations. He serves as chairman of the Bickel & Brewer Foundation and is a member of the boards of trustees of New York University, Albany Law School and Paul Quinn College. Born and raised on Long Island, New York, Mr. Brewer received his bachelor of arts degree, *cum laude*, from St. John's University in 1974, and his juris doctor, *cum laude*, from the Albany Law School of Union University in 1977. Thereafter, Mr. Brewer attended New York University School of Law where he received a Master of Laws in Trade Regulation in 1978. Mr. Brewer is admitted to practice in Texas and New York, and in the U.S. Court of Appeals for the Second, Fourth, Fifth, Sixth, and Federal Circuits.

Mr. Brewer III can be contacted at 214-653-4000 or wbrewer@bickelbrewer.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.