Editorial Board   Guest Author

Mr. Adelson

David Adelson

President & CEO, Intelity Corporation

David Adelson is founder, CEO and president of Intelity, creator of integrated guest services software for the hospitality industry. Since the company began, Intelity has installed its unmatched ICE platform on multiple devices (TVs, smartphones, tablets and PCs) at more than 500 hotels on six continents. It was the first company to allow hotels to offer guest services on tablet in guestrooms and through guests' personal devices. Mr. Adelson has used his background in business that began with his graduation from Penn State as well as nearly two decades of executive leadership experience within the travel and hospitality industries to shape Intelity into a company with a presence within the portfolio of every major hotel brand in the world. In 2011 and 2013, Intelity was awarded with the HFTP Visionary Award. Mr. Adelson currently currently serves on the HTNG Vendor Advisory Council and has previously been an administrator for hospitality industry courses at Boston College, Cornell University and Drexel University.

Mr. Adelson can be contacted at 888.738.7271 or david.adelson@intelitycorp.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.