Editorial Board   Guest Author

Mr. Hoog

Andrew Hoog

CEO and Co-founder, viaForensics

Andrew Hoog is CEO and a co-founder of viaForensics, a leading-edge provider of mobile security products, committed to advancing the state of mobile security worldwide. His previous executive and consultative work includes positions with TricorBraun, one of the packaging industry's largest suppliers of glass and plastic containers, closures, dispensers and tubes; Express Scripts, which manages prescriptions for 100 million Americans; and Envision, LLC, a leader in the IT Staffing industry. Under Mr. Hoog's leadership, complemented by the intelligence and wisdom of his colleagues, viaForensics offers a unique services that provide broad coverage for the large mobile security attack surface, including mobile devices, apps and end users. As mobile apps and devices proliferate in the workplace, viaForensics' products allow companies and governments to be proactive rather than reactive in their approach to security. This advantage is critical for a variety of organizations around the globe. Mr. Hoog is also a trusted source for technology reporters and a sought-after commentator about safeguarding confidential material, having recently been interviewed by the New York Times about protecting businesses from data breaches. He has further addressed issues involving mobile security, explaining to readers of PCWorld about where people's data goes, how it is used and how much of it is encrypted.

Mr. Hoog can be contacted at 312-878-1100 or ahoog@viaforensics.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.