Editorial Board   Guest Author

Ms. Zeidel

Robin Zeidel

Founder & Owner, Zeidel & Associates P.C.

Robin Zeidel is the founder and owner of Zeidel & Associates P.C. She handles a wide spectrum of real estate transactions, including acquisitions, sales and development and office and retail leasing, as well as construction, architectural, design and engineering projects. She also has extensive experience in the hospitality sector in particular and has handled numerous transactions involving hotels, resorts, bars, restaurants and spas on behalf of both owners and operators. Ms. Zeidel is a member of the Women’s Business Enterprise National Council, the Academy of Hospitality Industry Attorneys, International Council of Shopping Centers and the New York State Bar Association. Ms. Zeidel earned an AV® Preeminent™ Peer Review Rating from Martindale-Hubbell, which is the highest rating available for legal ability and professional ethics. Prior to founding the firm in 2010, for six years Ms. Zeidel held the position of Assistant General Counsel at Starwood Hotels & Resorts Worldwide, Inc. At Starwood Hotels Ms. Zeidel was responsible for all core real estate matters, including the purchase and sale of hotels and other holdings; architecture, design and construction projects such as hotel and spa development and construction; leasing transactions related to retail, spa and food and beverage outlets and all oversight for the company’s North American corporate office leasing portfolio, including the company’s headquarters relocation. During her tenure at Starwood, Ms. Zeidel was appointed to the Steering Committee of the Association of Corporate Counsel’s Real Estate Committee. Ms. Zeidel began her legal career at Stroock & Stroock & Lavan’s New York office, and practiced real estate there and at other preeminent New York City firms, representing owners, developers, retailers, office tenants, lenders and borrowers in a broad variety of transactions. Ms. Zeidel graduated magna cum laude from Brooklyn Law School and obtained her B.A. cum laude at Vassar College. She lives in Westchester County, New York, with her husband and two children.

Ms. Zeidel can be contacted at 914-902-3333 or rzeidel@zeidellaw.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.