Editorial Board   Guest Author

Ms. Patawaran

Deanna Jean Patawaran

Sales Manager, SpringHill Suites by Marriott Toronto Vaughan

Deanna Jean Patawaran, Group Sales Manager at SpringHill Suites by Marriott Toronto Vaughan, completed her Wedding Planner Certificate for Marriott and eventually moved to handling Corporate, Association and SMERF (Sports, Military, Education, Religion , Fraternity) markets/accounts. After 9+ years with Marriott, Ms. Patawaran decided it was time for a change and and moved as to a Senior Sales role with Four Points by Sheraton for four years. This was followed by other Sales and Marketing roles: with Schulich School of Business, Delta Toronto East Hotel and Suites, Holiday Inn Express and Days Inn Niagara Falls. In addition to being full-time in Hospitality Sales, Ms. Patawaran is an active volunteer with different associations in a leadership role: IAAP (International Association of Administrative of Professionals), Scarborough Chapter, currently Chapter President, MPI (Meeting Professional International), Toronto Chapter, with the Special Events Committee, VCC (Vaughan Chamber of Commerce), Secretary with the Women to Women Committee, and the FCAV (Filipino-Canadian Association of Vaughan), Director. Ms. Patawaran currently resides in Mount Albert with her husband Danilo, two daughters, Dorothy Dee and Danika and their Bijon-Poodle Tiger.

Ms. Patawaran can be contacted at 905-695-9305 or dpatawaran@springhillsuitesvaughan.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.