Editorial Board   Guest Author

Mr. Goulden

Matthew Goulden

Managing Director, Triometric

Matthew Goulden, Managing Director of Triometric has 25 years of General Management, Sales & Marketing and Business Development experience in the software & automotive industries. Since 2007 Mr. Goulden, as Managing Director, has been for the strategic vision, overall management and business leadership of Triometric. Prior to joining Triometric in early 2003, Mr. Goulden held senior executive positions in VC backed software firms based in the UK and Europe with responsibility for strategy and growth. Mr. Goulden started his management career with the Ford Motor Company (Europe), during which time he held global responsibility for the successful implementation of Ford's worldwide Internet based dealer network. Today Mr. Goulden works closely with Triometric's management team and technologists to formulate and drive the strategies that have made Triometric a pioneer and technical leader in the Business Intelligence (BI) and analytics market for enterprise applications and the online travel market. Always with a hands-on approach he has developed key accounts with Fortune 500 customers including Thomson Reuters, Regus and HSBC and large online travel specialists such as GTA. Mr. Goulden holds an MBA from INSEAD business school and a Master of Engineering from Imperial College, London.

Please visit http://www.triometric.net/sectors/hotels for more information.

Mr. Goulden can be contacted at +44-1784-558745 or matthew.goulden@triometric.net

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.