Editorial Board   Guest Author

Mr. Spector

Dave Spector

Partner, Tambourine

Dave Spector is a Partner at Tambourine, a marketing technology company specializing in helping hotels and tourism organizations increase revenue. The firm, with offices in Fort Lauderdale and New York City, has doubled in size every year since 2011. The firm is a member of HSMAI, HFTP, AHLA and was recently honored with Travel Weekly and HSMAI's highest awards.

Prior to Tambourine, Mr. Spector was a member of the start-up team at two ventures that grew rapidly and eventually went public, with annual revenues of more than $150M. He specializes in fixing broken marketing tactics and believes marketing teams, like their sales counterparts, should be held accountable for revenue production.

For ten years, Mr. Spector was a Partner and creative director at one of the fastest-growing advertising agencies in the Southeast United States. The agency was sold in 1999 to WPP Group/London (NASDAQ: WPPGY), the world's largest Advertising Agency. The following year, Mr. Spector helped raise $6M in venture capital and co?founded vFinance, Inc, one of the first truly integrated online/offline financial services firms. The firm went public and merged with National Securities (NHLD) in 2009. Today, the firm generates more than $125M in annual revenue worldwide.

In 2005, Mr. Spector was co-founder of a software start-up enabling parents to monitor and protect their children on the internet. The firm partnered with the United States Justice Department and National Crime Prevention Council to launch McGruff Safeguard. Since its inception, the Company has helped more than 300,000 families safeguard their internet activity.

In 2008, Mr. Spector was recruited by Kaseya, a global enterprise software company, to become its Senior Vice-President of Marketing, where he managed an annual marketing budget of $15 million dollars across 17 countries.

Mr. Spector joined Tambourine is 2011 as a Partner and has been instrumental in the firm's rapid growth. Mr. Spector is a frequent public speaker at HSMAI, industry and university events.

Please visit http://www.tambourine.com for more information.

Mr. Spector can be contacted at +1 561-278-4898 or dave@tambourine.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.